The Progress of Digital Marketing with Time

Way back, more than a decade ago, things were way simpler than they are today. To get certain information or to make a wise decision, the only thing that was needed was to go through only a few websites and with limited usage of smartphones, the complications involved in the entire process of searching was much less. Today you have innumerable websites from which you could get your required information about a particular product or service. 

 Digitalisation has reached a certain point where customers today gather information about a certain company from the website they have built and also with the help of the results of the digital marketing strategies put into effect by the company and the customers carry this process out before they actually communicate with the company.

The processes associated with digital marketing have undergone several changes and let us dive directly to see how actually the changes happened or what were the reasons behind those changes. 

The importance of the social media platforms was not there to this extent as it is today. Social posts never conveyed important messages like they do today. It so happens that social media platforms play a vital role as they help companies carry on with their branding activities in an effective way. So today such platforms are used for not just the purpose of simple communication but also for important business functions. Facebook, Twitter, Instagram, and other platforms serve as important tools that are helping businesses out in a number of ways. Digital marketing companies are shouldering the responsibility to formulate the apt strategies that would foster growth by means of social media marketing.    

Today the importance of content marketing cannot be underestimated. In recent times, content is consumed from websites and social media posts and also emails that are able to arouse the interest of consumers. So it is important to stay updated with the current content trends in order to hit the potential customers at the right time. Apart from the innovative posting ways there have been changes in the content type as well. Rich content that also quenches the thirst to acquire appropriate knowledge of the customers is what is expected from brands today, and the medium in which content is being published also should match with the requirements of the user. This is so because today everyone is extremely busy, so in that tight schedule it becomes important to publish something that attracts the attention of the reader. More than 65% of leads can be generated through the process of blogging. Rich content is always preferred by potential customers, so the main aim should revolve around building suitable and top-graded content which is more likely to generate conversions. Digital marketing agencies are engaged with the task of generating original content and that which never compromise on the quality to drive in more traffic and at the end of the day bring about conversions.  

The concept of SEO had not gained that much traction in the past decade. However, today things have changed a lot. In order to have a strong online presence, it is important to invest in SEO and this is needed to ensure that traffic to the website is generated in a consistent manner and at the end of the day, it is your brand which gets benefited to a great extent. 

Today, the situation is such that mobile phones have become a part and parcel of life. Today people carry mobile phones everywhere they go, for the purpose of messaging, making purchases and to perform other important tasks. The world of digital marketing has also been impacted greatly by this change. The era of mobile advertising is here and accordingly strategies are being made by companies to adapt to the evolving changes and this becomes a necessary measure to have that competitive edge in business. 

Personalisation is yet another concept in the world of digital marketing that has gained enough importance. It is all about establishing and maintaining strong bonds between the customers and the concerned brands. Proper content holds the potential to impact the purchasing decisions of consumers in a great way. Transparency happens to be yet another important aspect that drives conversions. People favour those brands who provide correct information and that helps to build brand loyalty. 

About The Company 

Weavers Web Solutions is a renowned IT company. It is located in Kolkata. It has a great team who with their dedication, hard work and expertise have ensured that Weavers Web Solutions occupies a respectable place in the IT industry. Weavers Web has received important certificates and recognitions and they have only added to the glory of this company. It hopes to progress ahead and achieve many more milestones in its journey towards excellence.