Bidding strategies play a pivotal role in PPC success. Focus on relevance and quality when selecting keywords, utilizing a mix of match types to cater to various search intents. Regularly monitor keyword performance metrics such as click-through rates (CTR), conversion rates, and cost-per-conversion. Implement bid adjustments based on performance insights, ensuring continuous optimization and alignment with your campaign goals. Assess the maximum cost-per-click (CPC) you’re willing to invest in keywords relevant to Social Security Disability and motor vehicle accident leads.